B2B SaaS marketing leader

About me

I help B2B technology companies take complex products to market.

My background spans brand, content and growth. I’ve scaled early-stage companies, built and led high-performing teams and led multiple high-profile rebrands.

I work across product, sales and marketing to turn customer insight into positioning, go-to-market strategy and campaigns that generate pipeline and revenue. Most of my 10-year career has been spent building or scaling marketing functions across UK and EMEA organisations.

A former journalist, I’m an expert in working out what actually makes customers take action and harnessing that in a cost-effective way to drive revenue.

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  • "Emma has a strong commercial outlook as she approaches marketing. Her skills in marketing are without doubt, but her real value is in her constant focus on how to drive better results, whether that is increasing pipeline, improving conversion or reducing acquisition costs."

    David Maitland, Chief Growth Officer, Cubic Transportation Systems

  • "Emma is one of the few marketers I’ve worked with who truly understands how to tie marketing to revenue. She doesn’t get distracted by vanity metrics or activity for the sake of it. Everything she does is grounded in driving pipeline, improving efficiency and delivering measurable impact."

    Tatseng Chiam, Co-Founder & COO, RideTandem

  • “Emma has that rare gift of being incredible at both delivering and leading. She skilfully balances creative output, customer needs and revenue goals in order to deliver business value.”

    Jo Ward, Product Director, Car & Classic

  • “Emma's in-depth marketing knowledge and strategic thinking are exactly what you’d expect from a top-tier CMO.”

    Fraser MacDonald, Digital Growth Manager

  • “Professional, efficient, experienced and well-connected.”

    Andrew Ames, Head of PR and Marketing

  • "Emma is a leader who has high expectations and pushes for results. She worked in my team, and her clear thinking, organisation, and strong sense of ownership helped us to build trust quickly across teams and align marketing with wider business goals."

    Elizabeth Dendis, Global Marketing Director, Cubic Transportation Systems

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