B2B SaaS Growth Leader

Scaling pipeline, reducing CAC and building high-performing teams.

About me

I build marketing engines that drive revenue.

I’ve built whole departments from scratch, led teams across brand, content and growth, and work closely with product and sales to make sure marketing is tied to real commercial outcomes.

I started my career as a journalist, which means I know what actually matters to people and what gets ignored. I use that to turn strategy into work that people pay attention to and act on.

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  • "Emma is one of the few marketers I’ve worked with who truly understands how to tie marketing to revenue. She doesn’t get distracted by vanity metrics or activity for the sake of it. Everything she does is grounded in driving pipeline, improving efficiency and delivering measurable impact."

    Tatseng Chiam, Co-Founder & COO, RideTandem

  • “Emma has that rare gift of being incredible at both delivering and leading. She skilfully balances creative output, customer needs and revenue goals in order to deliver business value.”

    Jo Ward, Product Director, Car & Classic

  • “Emma's in-depth marketing knowledge and strategic thinking are exactly what you’d expect from a top-tier CMO.”

    Fraser MacDonald, Digital Growth Manager

  • “Professional, efficient, experienced and well-connected.”

    Andrew Ames, Head of PR and Marketing

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