Hi, I’m Emma. I’m applying for the Marketing Lead, UK role, and rather than just send a CV, I built you something.

The Tracksuit UK Growth Engine is an independent, unofficial blueprint for getting Tracksuit known, loved and talked about in the UK.

Inside you’ll find a target-account database of real UK brands (only 12 of 30 so far, and I’d rather leave a gap than guess), a campaign idea called The Brand Gap, a small breakfast series called The Brand Table, a dashboard full of clearly made-up sample data, and a first-90-days plan that starts with listening before spending.

I’d love for you to tell me what I’ve got wrong in person.